A recent article published by Survey Monkey reveals a wide range of habits among survey respondents in terms of the days of the week and times of the day they are most likely to take a survey. At Wine Opinions, our 12 years of survey experience also shows some interesting behaviors by trade and consumer respondents.
The Survey Monkey data shows that most weekday survey responses begin at 7 AM and peak around 10 AM, then decline through lunch hours and reach a daily peak around 2 PM. Weekend days tell a different story. On Saturday, the morning responses are nearly the same as on weekdays, but afternoon responses are low. Sunday survey takers start later and reach a peak of responding at 9 PM.
There are very few notable differences between genders or age groups in terms of the time of their responses, though younger respondents generally start answering surveys a bit later in the morning than others.
Those taking surveys on their mobile devices follow a somewhat different pattern. They tend to take surveys later in the day, into the early evening.
At Wine Opinions, we have found that our consumer surveys get the best overall response if they are launched on a Tuesday or Wednesday morning and when a survey reminder is sent on Saturday. For surveys of the wine trade, Mondays and Fridays can be less productive than the middle of the week and the weekend.