LDA Opinions: Privacy Policy


LDA Opinions is a service of Wine Opinions LLC, a wine market research company that performs research services for wineries, wine marketing companies, and wine trade associations. We maintain panels of members of the U.S. wine trade, U.S. wine enthusiasts, and legal drinking age U.S. adults who drink beverage alcohol. Our panel members are offered opportunities to take online surveys, or to participate in online or in person focus groups or interviews. We respect and preserve the privacy of any data provided to us by our panel members either through online surveys or focus groups, or by direct exchanges with us via email, phone, or any other means of communication.

Data We Collect

We collect the email addresses of those who join our consumer panels as well as demographic data (such as age, gender, state or city of residence, frequency of wine or other beverage alcohol consumption, frequency of wine or other beverage alcohol purchase by price segment, etc.) while conducting surveys for our clients. Any demographic data collected is reported to our clients only in aggregate and is not linked to an email address, name, or any other personal data.

How We Use the Data

We do not share with our clients or any third party the email addresses we collect. We use the demographic data we collect in surveys, and any of the other data on respondent behaviors, tastes, preferences, etc. to report in aggregate the results of a survey to our clients.

Sharing with Third Parties

We will not sell, trade, or otherwise give the email addresses of panel members to any other party.